N° 19Social & Safety
Meet people.Safely.
NotME is a playful social meet-up app where every discovery and messaging flow is wrapped in a trust-and-safety layer — verification, universal safe words, blocking and one-tap reporting.
Day one
moderation tooling live
Verified
profiles by default
2
platforms from one codebase
The Challenge
What made it hard.
Social apps live or die on trust. The product needed safety mechanics that are impossible to skip yet never feel like paperwork.
Our Approach
How we built it.
We designed safety into the primary flows: onboarding verification, an in-app safe-word protocol, escalation paths and a moderation console shipped on day one.
Inside the build6 core features
Shipped features,not a wishlist.
Profile verification at onboarding
Universal safe-word protocol screens
One-tap block, mute and report
Moderation console with review queues
Location sharing with trusted contacts
Playful illustrated design system
How it ran
Discovery to launch,one accountable team.
Discovery
Trust-and-safety review with legal and community input.
Design
Warm illustrated brand paired with serious safety UX.
Build
Matching, messaging and moderation infrastructure.
Launch
Soft launch with active community moderation.
