N° 02Media & Entertainment
Streaming athundred-million scale.
Engineering contributions to SonyLIV, a streaming platform with over 100 million downloads — playback, discovery surfaces, premium upsell and multi-language catalogues.
100M+
platform downloads
Multi
language catalogue
Native
iOS and Android clients
The Challenge
What made it hard.
Playback quality and start times had to hold across a huge device spread and unstable networks, while discovery surfaces changed daily.
Our Approach
How we built it.
We worked inside the native iOS and Android clients on adaptive playback, merchandised discovery rails and subscription journeys, instrumented end to end.
Inside the build6 core features
Shipped features,not a wishlist.
Adaptive bitrate playback tuning
Merchandised discovery rails
Premium and subscription journeys
Multi-language catalogue support
Watchlist and continue-watching sync
Deep instrumentation on playback health
How it ran
Discovery to launch,one accountable team.
Discovery
Stakeholder interviews, success metrics and a scoped first release.
Design
Product architecture, flows and a production-ready design system.
Build
Native and web engineering against a hardened, tested backend.
Launch
Store submission, instrumentation and post-launch iteration.
