Sony
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Overview
Engineering contributions to SonyLIV, a streaming platform with over 100 million downloads — playback, discovery surfaces, premium upsell and multi-language catalogues.
Streaming engineering for SonyLIV — playback, discovery and premium journeys at scale.
The challenge
Playback quality and start times had to hold across a huge device spread and unstable networks, while discovery surfaces changed daily.
The response
We worked inside the native iOS and Android clients on adaptive playback, merchandised discovery rails and subscription journeys, instrumented end to end.
Adaptive bitrate playback tuning
Merchandised discovery rails
Premium and subscription journeys
Multi-language catalogue support
Watchlist and continue-watching sync
Deep instrumentation on playback health
Stakeholder interviews, success metrics and a scoped first release.
Product architecture, flows and a production-ready design system.
Native and web engineering against a hardened, tested backend.
Store submission, instrumentation and post-launch iteration.
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