N° 04Consumer Products
Try them on.Then buy them.
A commerce app for Maui Jim pairing an AR try-on experience with the full catalogue, wish lists, order history and retailer finder.
34%
lift in product page conversion
Realtime
AR face tracking
Multi
country storefronts
The Challenge
What made it hard.
Sunglasses are bought on how they look on your face — a flat product grid could not carry that, and AR had to feel instant.
Our Approach
How we built it.
We built native AR try-on with real-time face tracking on top of a commerce stack, with merchandised collections and a fast path from try-on to checkout.
Inside the build6 core features
Shipped features,not a wishlist.
Real-time AR try-on with face tracking
Merchandised collections and drops
Wish list and order history
Retailer and store finder
Guest and account checkout
Localised country storefronts
How it ran
Discovery to launch,one accountable team.
Discovery
Stakeholder interviews, success metrics and a scoped first release.
Design
Product architecture, flows and a production-ready design system.
Build
Native and web engineering against a hardened, tested backend.
Launch
Store submission, instrumentation and post-launch iteration.
