The story.
From problem to product.
The challenge
What made it hard.
Self-guided wellbeing content is abandoned in the first ten days. The product needed a reason to come back on day eleven.
The response
How the product answered.
We paced content into weekly unlocks, wrapped progress in an illustrated seasonal world, and built an offline-capable video pipeline for commutes.

AutomotiveHonda
Media & EntertainmentSony
Consumer ProductsMaui Jim